The Challenge: The Tacoma-based benefits broker, Albers & Co., was unable to revise the dated content on their existing website. Their brand identity had also changed, making the design just as obsolete. Moreover, they began to offer their clients employee benefit services online — but the clients would have to log in at another website to access them.
Results/ Metrics: Through the BIS Content Management Tool, Albers can now keep their PDF files fresh and enter updated news information through a wysiwyg editor. They can also prioritize news items and place callouts linking to them on their homepage. BIS designed a sleek look and feel to reflect and complement Albers’ new image. The site has been redeveloped so that clients can now go to the Albers site and log in directly to one of three benefit resource databases. Clients can take advantage of the new employee benefit online resources in a centralized location, rather than having to log in to three different websites.