The Challenge: Dynamic Families is a new non-profit consortium that combines therapeutic and medical programs, services, and resources to empower children and their families. Their new website faced the challenge of representing independent organizations with a unified look and navigation process. The individual needs of each organization had to be met, from updateable event schedules to online product retailing. Most importantly, the website had to reflect the Dynamic Families spirit of informed, empowering collaboration.

Results/ Metrics: BIS began with an original logo and branding scheme previously created for SPIO, one of the founding member organizations in Dynamic Families. To immediately convey unity, BIS used bright, welcoming colors and graphics to create coordinating logos and branding for Dynamic Families, as well as for each organization on the site. The color palette and flexible, upwards-reaching arcs continue throughout, subtly organizing and unifying many pages of information-rich content. Resources for therapeutic services and programs are highly accessible on the new site, with topic headers and links to the individual organizations on every page. Other features include a credit card donation form, online event registration, and a Content Management Tool that allows Dynamic Families to edit and update their own content, images, and navigation.